Traditional craftsmanship in making beverage and spirits is growing in popularity and this is also true at PRO FachHANDEL. So, we have created the “Newcomer Area”. In this exclusive special area, innovative start-ups with the origin, regionality, identity and pioneering spirit of the young, pleasure-seeking end consumer will find the perfect setting to present their products.

Specialist dealer und wholesaler, seeking new and innovative products and trends for their demanding pub and restaurant customers are invited here; to discover products which can help them differentiate themselves from ‘range of food’ retailers.